“promote”

To actively support or advocate for a cause, idea, or person with conviction.

“She championed the new policy tirelessly until the board finally voted in its favor.”

Best for: Works well in professional and journalistic writing; energetic and direct.

To promote a belief or cause with intense, missionary-like enthusiasm.

“He evangelized the framework at every conference until half the industry had adopted it.”

Best for: Great for tech, marketing, or cultural commentary; implies passionate zeal.

To spread or disseminate ideas, beliefs, or practices widely and deliberately.

“The organization worked to propagate sustainable farming methods across rural communities.”

Best for: Suits scientific, academic, or formal writing; carries a sense of deliberate spread.

To treat or promote someone as a celebrity or object of great admiration.

“The press lionized the young inventor before she had even shipped a single product.”

Best for: Best used for promotion of persons rather than ideas; slightly ironic undertone available.

To praise and promote something enthusiastically and at length.

“The manifesto extolled the virtues of slow living in an age of relentless productivity.”

Best for: Formal and literary; lends gravitas, especially in written persuasion or rhetoric.

To make an idea, doctrine, or decree widely known by actively spreading it.

“The guild promulgated its new code of ethics through every channel it could reach.”

Best for: Rare in casual use; ideal for legal, philosophical, or ceremonial contexts.